
Time:
10:00-10:45am July.1 2004
Place:
Luebeck Room in Shanghai office
Interviewee:
Mr. Andreas Frahm General Manager of DME & SDMI
Reporter:
Mr. Shengli Wang CEO of Maydeal website
Q. As
a global enterprise, what's the global strategy of Dr ger
Medical ?
Mr. Frahm: The mission of Dr ger
Medical is to provide stand-alone and integrated medical systems
and services for effective, cost-efficient patient therapy
in all areas from emergency, the OR and anesthesia, to intensive,
perinatal and home care.
Evolutionizing the point of care is a key part of our commitment
to adding value for patients, customers, employees and shareholders
alike. Dr ger
Medical’s business objective is to provide state-of-the-art
products and integrated solutions that help to reduce clinical
process costs while increasing the quality of patient care.
Our commitment to innovation and global process business excellence
ensures that customers always benefit from leading-edge performance.
Such global strategy will strengthen Dr ger
Medical’s position as one of the leading manufacturers
in the Acute Point of Care (APOC) and Home Respiratory Care
markets, and enable us to remain a safe choice for the customer.
Q. Compared
with other medical equipment companies in the same field,
what's the strength point of Dr ger
Medical ?
Mr. Frahm: The brand name Dr ger
Medical is known worldwide for quality and innovation. These
are only two out of four core values, which the company developed
during its 115 year history of. Besides the commitment to
quality and innovation, especially the ability to establish
long-term customer relationships through excellent, motivated
employees characterizes the main strength of Dr ger
Medical. This is furthermore supported via a global sales
and service network as well as the continuously improving
global orientation of all business processes. Dr ger
Medical maintains sales and service locations and representives
in over 190 countries.
Q. What's
the place of Dr ger
Medical
Shanghai in the Dr ger
Medical
Group?
Mr. Frahm: in 2003 the USA was still the largest
market for Dr ger
Medical followed by Germany but with China moving up already
to position three in new equipment business. Also in terms
of workforce outside of Germany, China ranks third with over
250 employees (status June 2004). The majority of our staff
is located in Shanghai, which serves as the Marketing, Sales
and Service headquarters for the Greater China region and
at the same time is one of the important development and production
locations within the Dr ger
Medical Group.
Q. At
present, the China market of medical equipment is growing
rapidly, what's the future development objective and strategy
of Dr ger
Medical
in China?
Mr. Frahm: China is on a fast track to become the
world’s largest economy. With 1.3 billion people, who
all strive to benefit from the improving healthcare environment
and infrastructure of new built or renovated Chinese hospitals,
any global player involved in the healthcare industry will
focus on this emerging marketplace.
The mid-term target of Dräger Medical is to strengthen
its role as a true global player and to continue to be one
of the top three companies, who compete in the Acute Point
of Care and Home Care markets for products, solutions and
services. This requires a strong presence in the Chinese market.
If Dr ger Medical
is not in a leading position in China in the future, it will
be extremely difficult to be in a leading position on a global
scale.
A market of such potential dimensions like China does not
need only an efficient and dynamic Sales, Marketing and Service
organization, it also requires local content. The further
development of Dr ger
Medical in China has two dimensions. One dimension is the
development of the Marketing, Sales and Service organization
in order to market the global product portfolio to customers
in China and the other dimension is the expansion of development,
production and sourcing activities of Dr ger
Medical in China, to supply the world market.
On one hand Dräger Medical needs a production location
in China to enable the company to participate efficiently
in the fast growing Chinese market for resources like qualified
labor, know-how and materials and on the other hand in order
to optimize the logistic costs including tariff costs and
exchange rate effects resulting from the need to transport
and distribute our products globally. Of course our customers
in China will also benefit from the strong engineering and
technical expertise in China as they do already today. The
anesthesia workstation Fabius, which was developed jointly
in a team of German and Chinese engineers proves this success.
It is currently a kind of golden standard which can be found
in many Operating Rooms in Chinese Hospitals as well as in
hospitals around the globe.
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